Trolling For many people, the characterising feature of trolling is the perception of intent to disrupt a community in some way. Inflammatory, sarcastic, disruptive or humorous content is posted, meant to draw other users into engaging the troll in a fruitless confrontation. The greater the reaction from the community the more likely the user is to troll again, as the person develops beliefs that certain actions achieve his/her goal to cause chaos. This gives rise to the often repeated protocol in Internet culture: "Do not feed the trolls."