wikipedia wrote: Users may have various motives for trolling. A common factor for many is the desire to draw attention to the troll. Inflammatory, sarcastic, disruptive or humorous content is posted, meant to draw other users into engaging the troll in a fruitless confrontation. The more attention the troll's activities draw from users, the more persistent the troll's behavior in the forum. This gives rise to the often repeated protocol in internet culture: "Do not feed the trolls".